Beaujolais Nouveau Day was yesterday — the annual Thursday in November when the first wines of the new vintage are released. Once a marketing spectacle, it now serves more quietly as a seasonal marker of early fruit and immediacy.
One estate that approaches the style with clarity and intent is Château Cambon, founded in 1995 by Marcel and Marie Lapierre together with Jean-Claude Chanudet. Their aim was to bring the Lapierre philosophy — organic farming, old vines, delicate extraction and minimal intervention — into a separate project focused on purity rather than prestige. Today the estate continues in the same spirit, producing wines that are understated, bright and free of ornament.
The label illustration is signed Siné — Maurice Sinet — the influential French caricaturist known for his sharply satirical line and long association with Charlie Hebdo. His irreverent, uncluttered style fits the wine surprisingly well: playful, direct and never weighed down.
Beaujolais Nouveau 2025 (Château Cambon)
Medium red with a hint of purple. Aromas of raspberry and freshly cut grass. Juicy and quenching on the palate, with fresh acidity and fine-grained tannins giving just enough shape without adding weight.